Marketing Analytics Engineer
Parnell, Full Time, Marketing
Please Quote Reference Number 14016
  • Work on SaaS products used by millions worldwide
  • Hybrid flexibility - 2 days per week in the Parnell office
  • Fast-moving, creative environment with real autonomy

    • About Launch Agent

    Launch Agent is a product studio based in Parnell, Auckland.

    We build and grow consumer and prosumer SaaS products used by millions around the world including PredictWind.com, DeathToStock.com, Thieve.co, and Saasco.com.

    New Zealand has no shortage of great SaaS companies, but few focus on building products for massive, global audiences. At Launch Agent, we're in that rare space where growth, design, and storytelling intersect and that's what makes it such an exciting place to build.

    We think in years, not quarters. Our team combines a future-leaning mindset with a bias for action, learning fast, shipping often, and building growth systems that compound over time.

    We're deeply invested in the products we build and right now, it's an incredible time to join with a big opportunity to shape our trajectory and help define the next phase of our growth.

    We're intentional about building a culture that invests in people, encourages open and honest collaboration, and has fun.

    If you're curious, collaborative, and driven to do work that matters, join us and help make an impact at scale.

    About the Role

    As our Marketing Analytics Engineer, you'll sit at the intersection of data, product, and growth, building the systems that tell us what's working, what's not, and where to focus next.

    You'll own the full stack of marketing analytics infrastructure, ensuring every click, signup, and dollar of revenue is accurately tracked and attributed. Your work will help us answer the questions that keep our business moving. How do we attribute revenue between Meta and Google? Did last week's feature launch perform as expected? Or why do so many users appear to be in Boardman, Oregon…?

    You will be responsible for designing, building, and maintaining marketing analytics systems that provide clear, actionable insights across all channels. You'll work closely with the engineering and growth team to turn data into good decisions, and you'll champion accuracy, clarity, and scalability across all reporting and experimentation frameworks.

    What You'll Do:
    • Own, maintain, and validate integrations across product and marketing analytics, writing or reviewing code as needed to ensure end-to-end data reliability and accuracy.
    • Enable experimentation and insight by improving data capture, clarifying event definitions, and maintaining Lexicon documentation.
    • Set up and optimise ad tracking and attribution to maximise ROI and campaign visibility.
    • Build and maintain unified revenue and marketing reporting, creating a single source of truth for acquisition and monetisation performance.
    • Champion data quality, scalability, and usability, ensuring growth decisions are confident and evidence-based.
    • Adapt analytics and tracking systems to platform and privacy changes, staying ahead of evolving ad APIs and industry requirements.
    What You Need:
    • Familiarity with the modern SaaS marketing analytics stack (preferably Segment, Mixpanel, GA4, AppsFlyer, RevenueCat, Stripe).
    • Ability to write or review code (preferably PHP, JavaScript, Python) to instrument events, validate data, and fix tracking at the source.
    • Strong focus on data accuracy, clarity, and reliability
    • Excitement about making growth measurable and actionable
    • Interest in staying ahead of privacy and platform changes
    Nice-to-Haves:
    • Experience implementing analytics and attribution systems for consumer saas products
    • Familiarity with event-based experimentation frameworks and attribution concepts
    • Understanding of analytics in a SaaS / subscription business context.
    Why Join Us

    Join a small, high-performing team where your work directly shapes products used by millions. We work hybrid, two days a week in our Parnell office (or more if you prefer), with flexibility to work from home the rest of the time. Our team has grown to 10 people this year, creating a strong opportunity to contribute meaningfully to Launch Agent's next phase. We move fast, experiment thoughtfully, and focus on the highest-leverage work, while maintaining a collaborative and enjoyable environment.

    If you have any questions at all, please don't hesitate to get in touch with us at plats@launchagent.co.nz
    Please Quote Reference Number 14016

    Please Complete the Details in our Form Below

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    Complete this Additional Questionnaire:

    (Q1) Which of the following statements best describes your right to work in New Zealand?

    (Q2) How many years experience do you have in a similar role?

    (Q3) Do you have experience with modern SaaS marketing analytics stack (preferably Segment, Mixpanel, GA4, AppsFlyer, RevenueCat, Stripe)?



    (Q4) Are you able to write or review code (preferably PHP, JavaScript, Python) to instrument events, validate data, and fix tracking at the source?



    (Q5) What is your hourly rate / salary expectation for this role?

    (Q6) Where are you currently living?

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